Whenever I mention to people that my family is going to Florida for a vacation - again - I usually have to add the qualifier: "We have a time share there, so it makes sense." Not everyone gets the "Disney" thing, fine. But my family and I have been DVC members for quite some time now, and we love it. There's something oddly cozy, comforting, and I dunno - home-y about Disney Vacation Club. And so I was kind of blah when I saw that DVC has a new logo:
From this:
To this:
Meh. I liked the old logo. It was cute and made sense and it's so ... familiar. This new one is too futuristic, too shiny, and I don't think it speaks to the DVC brand at all. I mean, you could use the Mickey Globe idea for just about anything. Disney Ambassadors! Disney Telecom! Disney Oceans! And unless DVC is building a new resort in space, I just don't see how it fits. What do you think? Do you like the new logo? Or am I just turning into a grumpy old man?
---
Related Links:
* Getting Mugged in WDW
* Dear Disney Vacation Club: I Get It! We're Home!
* Wordless Wednesday: Morning at Saratoga Springs
Posts
8 comments:
I like the old logo much better. Not sure but for some reason the new one just doesn't reach me
I HATE the new logo, it's boring and lacks any sort of personality that the original one had. I love my DVC Logo gear, we have cups, shirts, all sorts of DVC gear. I won't be spending money on anything with the new logo though.
I'm with you - the old logo was much better. The new one just looks too generic.
The new logo is too corporate and slick. The old one captured the idea of DVC much better.
Youre right -the new logo is boring. It doesnt make me happy like the old one did!
I like the old logo so much better....it's more colorful, has ocean, palm trees, mountains and mouse ears....evokes the idea of VACATION to me.... The new one, I agree, meh!
I have been a DVC member since 1996 and love my membership but never cared for the old logo. I welcome the change.
Post a Comment