Now You Too Can Smell Like WDW

As human beings, our perception of the world around us is, in part, influenced by smell. Or, to quote Figment: “One awful whiff can send you reeling. One lovely sniff can be appealing. Your mind defines what enters through your nose, that’s how you know a skunk is not a rose.”

So when I heard that the Disney Store was unveiling a line of personal and home fragrances, I was intrigued. From the press release:

“The power of fragrance is truly magical - it can evoke memories and convey dreams and aspirations. Disney’s rich heritage and most beloved characters also have that same allure,” says Jim Fielding, President of Disney Stores Worldwide. “With the launch of Disney Store’s own fragrance collection, we’re touching all of the senses for the first time in a uniquely Disney way.”

So, consumers should expect what, exactly? Pluto’s Eau de Wet Dog? Sadly, no. The first fragrance to hit shelves is Imagination, which is “inspired by the trees that line the route of the magical path within the new stores, [giving] the sense of being in an enchanted forest.” What? So the first Disney Store fragrance is inspired by … the Disney Store? And why would this make me feel like I’m in an enchanted forest when it’s clearly supposed to make me feel like I’m in a Disney Store? Anyway, if you want your house to smell like a Disney Store, Imagination products are currently available as home fragrances, including candles and room scents.

Next up is Magic, an “unforgettable blend of icy blue mint, rich chocolate and invigorating sea spray, [that] epitomizes the adventure of Disney and all that is Mickey Mouse.” I’ve never really thought about what Mickey Mouse would smell like, but it’s nice to know he smells like breath mints, chocolate, and the beach. I can see this combination making for some kind of delicious truffle, not sure about a fragrance. If we’re talking about epitomizing Disney here, the description should read: “inspired by the breath mints you require after dining at Biergarten, the luxurious chocolates found at Main Street Confectionery, and the invigorating sea spray as you enter the mists of Pirates of the Caribbean." Disney Marketing, I await your job offer.

Lastly, we have the obligatory Pixie Dust: “a shimmering scent of citrus sorbet, candied fruits and summer rain. It’s the fragrance one could imagine floating through the air as Tinker Bell showers the earth with her Pixie Dust, causing nature to blossom.” This one doesn’t sound too bad, although I’d love to see the accompanying Tinker Bell Cedar Sachets, inspired by Tink’s imprisonment in an armoire. Or maybe Imagineering could get to work on Tinkerbell’s Fairy Fragrance, which only works after you clap your hands three times.

What do you think of Disney’s new fragrances? And what would you imagine Imagination, Magic, and Pixie Dust to smell like?

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Related Links:
* Times Square Disney Store: Pretty Darned Magical
* WDW Things That Never Cease to Amaze Me
* Meet the New Minnie Mouse. Then Back Away Slowly.